Mc Donald's Digital

Visual communication solutions were the primary goal of my Design Consulting role with the McDonald's US Digital Team. Because of my previous roles with the US and Worldwide conventions, I lead the communication and training for McDonald owner-operators and restaurant managers. Team members and executives welcomed my expertise in strategy in visually communicating the deployment of the new digital menu boards, new users portal, the global mobile app, and the new touch screen ordering kiosks. The UI/UX team invited me to join in at problem solving to ensure that customers would have the best user experience when using the new ordering kiosks.

 

McDonald's was eager to integrate their exciting new style of photography and video imagery into the menu boards and global mobile app. I collaborated with the Digital Assets team to integrate these new brand imagery assets into the digital menu boards and global mobile app.