JB Industries

As Director of Marketing at JB Industries, one of my roles was to oversee and create a complete re-brand of the company to a more clean, modern, and rugged look. The refresh would be visible in JB's packaging, website, videos, presentation decks, collateral, social media platforms, and trade shows.

 

We implemented product launches of new HVAC/R products. The product launches included:

 - presentation decks

 - e-blasts, press releases

- new packaging

- sell sheets

- mini-mercials/explainer animations

- training videos

I was hands-on in the producing, shooting, editing, and motion graphics of the videos.

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JB partnered with an ad agency to re-design the outdated website. My team worked with various departments within JB to gather feedback for new content and features. We collaborated with the agency to build the site map. The new site displays over 1600 products and specifications, photos, features training videos and materials, team photos and bios, language translator and a global distributor locator.