Rowan & Friends

Rowan & Friends is a new line of pet food that required a new brand to go to market. The pet food is packaged in sustainable, soft box cartons. The owners of the brand wanted to use their pets as mascots. So, I created adorable illustrations of Rowan & Angel that they could use across their packaging and all media platforms. My design direction includes playful fonts, bright colors, and patterns to make Rowan & Friends a warm, fuzzy, and fresh new brand.